Organizational architecture throughout its history weve experienced dramatic economic upturns and downturns. This was one reason for the failure of kodak managing new ventures. Kodak was founded by inventor, george eastman, and its little yellow film. In kodak s case, management did a reasonable job of understanding how the parts of the enterprise including its photo finishing partners interacted within the framework of the existing technology. A case study on the downfall of kingfisher airlines journal of management research and analysis, apriljune, 2019. Your browser does not currently recognize any of the video formats available. A case study of kodak business essays essay sauce free student. Eastman kodak case study the case study presented for us of eastman kodak is a perfect example of a oncegreat company that fell to its successors in a field that the company had essentially created.
May 10, 2011 read kodak case study free essay and over 89,000 other research documents. A case study of eastman kodak how the bankruptcy of one of americas oldest blue chip stocks would have turned out for longterm investors. Why did kodak fail and what can you learn from its failure. Organizational transformation in the case of eastman kodak corporation. Kodak did not fail because it missed the digital age. One of the main reasons of why kodak operational strategy did not work is because kodak failed to adapt to new technology. We first conduct a detailed analysis of kodaks internal and external environments to understand the opportunities and threats facing the company. A case study of how kodak is guilty on four counts of serious corporate.
The entire case study emphasizes the stunning bankruptcy of kodak. Kodak ektar was a premium product of kodak which was used professionally. The rise and fall of kodaks moment university of cambridge. Review our cookies policy for additional particulars and to alter your cookie preference. Paperless is currently finest exercise and is also being promptly adopted all through all manner of companies. They formed a strategic partnership with verzion wireless continuous. Kodak stunning journey of fortune to misfortune a case study. A case study of how kodak is guilty on four counts of serious corporate failure his study undertakes an analysis of five fundamental dichotomies in strategy and applies them to the case of eastman kodak in an effort to understand the reasons for the business continual underperformance and misalignment1 with the operating environment. Jan 17, 2012 2012 has not gotten off to a great start for eastman kodak. Why did kodak fail and what can you learn from its demise.
Jan 27, 2012 in this case study, we propose and defend a recommended strategic direction for the company to implement in the next three to five years based on a balanced assessment of the companys options. Kodak and the digital revolution a strategy management case submission kodak and the digital revolution a ques6on. How could eastman kodak lost its market share and became on the edge of bankruptcy. This failure to foresee change and sticking to rtp was a huge strategic blunder on part of kodaks management and could well have. Polaroid kodak case solution,polaroid kodak case analysis, polaroid kodak case study solution, describes a welcome challenge for kodak polaroid in instant photography. Describes kodak s longawaited challenge to polaroid in the field of instant photography. In the eyes of the consumers, offering a different product only at certain times of the year, with a lower price, brought down the value associated with kodak film. Eastman kodak case study innovation business scribd. Before mark zuckerberg wrote a line of facebooks code, kodak made a prescient purchase, acquiring a photo sharing site called ofoto in. Pdf a case study on the downfall of kingfisher airlines.
Kodak strategic management strategic blunder case study. Mar 14, 2012 the rise and fall of kodaks moment on a shelf in his office in cambridge judge business school, dr kamal munir keeps a kodak brownie 127. With due respect to dr shihs perspective having joined in 97, it was the years leading up to that, when kodak squandered what could have been a dominant position in digital imaging and possibly online social media, due to lack of vision of what was clear to the engineers. Who should bear the main responsibility for corporate bankruptcy. Sep 11, 2015 kodak moments, kodak days, to kodak, the company defined consumer photography and the brand became very strong. The key lessons from kodak s failure to adapt to digital disruption arent what you think they are.
Rise and fall of kodakbusiness strategycase studycase studies. According to a 2005 case study for harvard business school, as late as 1976, kodak captured 90% of film sales and 85% of camera sales in the u. We are currently trying to pull ourselves out of bankruptcy and i believe the way to do so is through changes in our organizational architecture. Read on to find out how kodak let complacency take over, and how to avoid it in your organization. Case analysis eastman kodak company marketing essay. One year ago, kodak declared bankruptcy after more than years in business as a leading blue chip firm that gushed profits for its owners. As of 2020, kodak is one of the leading brands in the consumer electronics sector. There were four serious counts of corporate failure on the park of kodaks strategic. Kodak a case solution, kodak a case analysis, kodak a case study solution, the introduction of digital imaging in the late 1980s had a devastating impact on the traditional business model of kodak. Kodak, which ruled the imaging industry through innovation for more than a century, found itself facing tough times in the early 2000s. Webster oklahoma wesleyan university case study report 2 introduction this case study will analyze what areas of failure caused eastman kodak to continue to have continued underperformance and misalignment within the companys operations. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
Three of the companys directors quit near the end of last year, and word recently emerged that. Kodak was founded in the late 1880s, became a giant in. The case mentions that kodaks stock had lost 8% in value on rumors of a price cut on film. Three of the companys directors quit near the end of last year, and word recently emerged that the company was on the brink of filing. Pdf study on kodaks failure phoo pwint khaing academia. The company filed for bankruptcy protection in 2012, exited legacy. It is not intended to illustrate either effective or ineffective handling of a management situation. Blockbuster associates in portugal blamed worldwideweb piracy and the shortage of presidency reaction to it as the real key variables to the businesss failure while in the place. Feb 03, 2016 kodak strategic management strategic blunder case study, slice and dice kodaks functional strategy, competitive strategies and their main four pillar genera slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Manufactured in the 1950s, the small bakelite camera is a powerful reminder of the rise and fall of a global brand and of lessons other businesses would do well to learn. Provides technological and company background of both polaroid and eastman kodak and their respective product lines. Jan 18, 2012 in kodaks case, management did a reasonable job of understanding how the parts of the enterprise including its photo finishing partners interacted within the framework of the existing technology. I have written a book change management for mba students and hr executives. International reginalization and liberalization of market.
This is the second article in our failure stories series. John kotter discusses the real reason behind the kodak downfall. Dec 05, 2019 a case study of kodak is been given as an example because kodak has gone through a transition phase in a period between 1980s to 1990s, due to introduction of new technology in the field of photography specially digital photography. Kodak confused its customers in regards to the value of its product. The rise and fall of kodak s moment 16 march 2012 kodak color film. Polaroidkodak case solution and analysis, hbr case study. Kodak has overall 70% market share in films sold in us. On a shelf in his office in cambridge judge business school, dr kamal munir keeps a kodak.
The company lost focus by diversifying into many products and also failed to keep in touch with the changing needs of the consumers. A new book by vince barabba, a former kodak executive, offers insight on the choices that set kodak on the path to bankruptcy. Before mark zuckerberg wrote a line of facebooks code, kodak made a prescient purchase, acquiring. Provides technological and business background as polaroid and eastman kodak, and. Kodak has been providing information management solutions to insurance companies all over the world. Kodak offered 4 different product range each with different prices to capture the maximum market. Discusses polaroids claim that kodak infringed on 10 polaroid patents. One can be winner only if change is implemented faster than competitors. Kodak was founded in the late 1880s, became a giant in the photography industry in the 1970s and. Conclusion kodak case study was an eyeopener that provides me a great deal of. A case study of kodak business essays essay sauce free. A case study of kodak is been given as an example because kodak. Kodak services for business solutions allows these companies to focus on what they do best, providing protection for their customers. In 1912 kodak released vest pocket camera, which weight 10.